Los Angeles area Event report
Cannes Lions Media Panel - 2nd edition
The FACC California brought together media, advertising, technology, and entertainment professionals in Los Angeles for the 2nd edition of the Cannes Lions Media Panel, offering an opportunity to reflect on the key trends and insights emerging from Cannes Lions 2026, held this past June.
Read the Cannes Lions 2026 Media Report by RTL AdAlliance →HERE
The evening featured an engaging conversation with four industry leaders:
- Tal Almany, Vice President, Global Supply, Kargo
- Vincent Cevalte, VP of Global Digital & Planning, RTL AdAlliance
- Piper Heitzler, Senior Sales Executive, Entertainment Partnerships, Creative Artists Agency
- Yann Caloghiris, Chief Experience Officer, Left Field Labs
Together, the panelists shared their perspectives on the evolving media and advertising landscape and explored how technology, creativity, and changing consumer behaviors are reshaping the industry.
Key Trends Shaping the Industry
The discussion explored a wide range of topics at the forefront of the industry, including the evolving role of the CMO, the rise of the creator economy, AI-powered creativity, premium media, sports, and brand trust.
As technology continues to accelerate change across the industry, one message stood out: meaningful relationships, cultural relevance, human creativity, and measurable business impact matter more than ever.
Following the event, RTL AdAlliance published a comprehensive media report highlighting key trends and takeaways from Cannes Lions 2026.
The report provides further insights into the developments discussed during the panel and offers an in-depth look at the trends shaping the media and advertising industries.
Read the Cannes Lions 2026 Media Report by RTL AdAlliance →HERE
This event was organized in collaboration with our European Chamber partners: the British-American Business Council (BABC) LA, the German American Business Association (GABA) Southern California, the Italy-America Chamber of Commerce West (IACCW) Los Angeles and the Swedish American Chamber of Commerce - Los Angeles, offering attendees an opportunity to exchange perspectives and takeaways from one of the world's most influential global gatherings for creativity, media, and marketing.
