Scientific Storytelling 101 - How to Turn Your Science into Your Brand’s Superpower

Join us for a Media Committee event – performance marketing in beauty and health industries.

Scientific Storytelling 101 - How to Turn Your Science into Your Brand’s Superpower

Fireside Chat featuring: Alexis Otto, CEO of Zorba and Ikram Guerd, U.S. General Manager & CMO of Aspivix

Zorba is a renowned scientific storytelling agency that collaborates with Beauty and Healthcare leaders across the globe. Clients in the USA include L’Oreal, Unilever, Kenvue, Galderma, and Kimberly Clark. Zorba helps these leaders transform their scientific knowledge into compelling stories, enhancing their narrative angle and increasing market reach for both BtoC and BtoB campaigns.

The event will unfold as follows:

• Welcome Drinks – Connect before we dive in
• Meet the Expert: An Interview on Scientific Storytelling – Learn how to transform complex ideas into compelling data that drive action
• Firechat – No-holds-barred discussion where we tackle the real challenges of media in the age of AI
• Personal Business Introductions – Strategic networking designed to forge valuable connections, not collect business cards

Join us for an evening of sharp insights and meaningful connections.

Come ready to engage, challenge assumptions, and leave with actionable insights you can implement immediately.

Thank you to our sponsor RTL AdAlliance

Event Location